Google has always strived to target relevance for its users, primarily for those who search for and use local businesses. Consequently, the search engine populates and directs searchers to businesses in their own locale whenever someone does an internet search. As a lawyer, your best clients are those you have direct exposure to which is why Google My Business can have such a huge impact on driving future clients to your virtual doorway. The Local Nature of Your Law FirmFact: Google reports that 46 percent of all web searches have local intent. And yet, businesses fail to take advantage of the Google My Business platform that targets their local presence and gives them added exposure to the very people who will be using their services. As a law firm, your most important clients are the ones you have local access to, and having an active Google My Business listing is one of the best ways to help your clients find you geographically. In fact, it may be one of the most crucial marketing tools in your digital marketing toolkit. What is Google My Business?If you have done a recent Google search, you may have noticed a few businesses that are highlighted on the page. These are Google My Business listings that populate on the page based on your location and the location of the businesses. For a law firm that wants to attract local clientele, this listing is critical and can give important information about your business and location, including: A well-conceived and optimized Google My Business listing will be your “first impression” for some clients doing a web search, and you want to make this impression an effective one. This requires that all your information is correct and consistent with any other information across the internet about your firm and making sure that it is optimized regularly.
Keeping Your Firm Relevant and In Front of Your ClientsLike any other information about your firm on the internet, Google wants correct, consistently updated, and relevant information for its users. Once your firm’s listing is created and verified, you should continually add information, updates, special details about your firm, and photos to keep your listing well-optimized and ahead of the competition. Because Google now allows you to publish content to your listing, this is a perfect space to keep updated with upcoming firm events, community involvement, speaking engagements, professional organization leadership positions, and other information about your services. The question and answer section allows you more direct interaction with potential clients and can impart more important information about your firm. The review section enables you to highlight your reputation as well as respond to client reviews directly. Keeping Ahead of the CompetitionAt BSP Legal Marketing, creating and updating your Google My Business listing is just one of the critical ways we keep you in front of your potential clients and ahead of the competition. Especially in very competitive markets, the small firm that is diligent about its online presence can effectively compete even with the large firms. Our talented law firm marketing professionals use proven, time-honored approaches as well as creative strategies to help you stand out from the crowd. Contact us today to see how we can help. Via https://bsplegalmarketing.com/why-is-google-my-business-important-for-lawyers/
0 Comments
Plus, we’re introducing research Tuesdays Please visit Search Engine Land for the full article. Plus, we’re introducing research Tuesdays Via https://bsplegalmarketing.com/phone-calls-critical-for-business-during-the-pandemic-tuesdays-daily-brief/ Plus, advice from European PPC pros on how to navigate Maryland’s new ads tax Please visit Search Engine Land for the full article. Plus, advice from European PPC pros on how to navigate Maryland’s new ads tax Via https://bsplegalmarketing.com/google-adds-familiar-face-as-ads-product-liaison-wednesdays-daily-brief/ Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well. Please visit Search Engine Land for the full article. Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well. Via https://bsplegalmarketing.com/marylands-ad-tax-is-here-and-advertisers-should-look-to-their-european-counterparts-for-how-to-deal-with-it/ Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences. Please visit Search Engine Land for the full article. Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences. Via https://bsplegalmarketing.com/google-will-not-build-or-use-alternate-identifiers-to-track-users-across-the-web/ Unknowing developers that search forums for script help can fall victim to Gootkit trojan and ransomware attacks Please visit Search Engine Land for the full article. Unknowing developers that search forums for script help can fall victim to Gootkit trojan and ransomware attacks Via https://bsplegalmarketing.com/how-gootkit-trojan-distributes-ransomware-via-google-serps/ You can now see device and platform breakdown in your Google My Business performance reports. Please visit Search Engine Land for the full article. You can now see device and platform breakdown in your Google My Business performance reports. Via https://bsplegalmarketing.com/google-my-business-report-shows-how-people-found-your-business/ Plus, how to get your speaking pitches noticed Please visit Search Engine Land for the full article. Plus, how to get your speaking pitches noticed Via https://bsplegalmarketing.com/google-wont-build-alternate-ids-doubles-down-on-floc-thursdays-daily-brief/ The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes. Please visit Search Engine Land for the full article. The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes. Via https://bsplegalmarketing.com/google-ads-mobile-app-adds-custom-and-performance-insights-notifications/ Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design. Please visit Search Engine Land for the full article. Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design. Via https://bsplegalmarketing.com/microsoft-bing-updates-search-results-interface-to-make-it-more-visually-immersive/ |
About UsWe are top rated law firm internet marketing and web design specialists who understand our current online landscape and know how to direct business to your digital front door with cutting edge techniques and strategies. No matter if you are a solo attorney on a budget or a large law firm that needs a complete legal marketing tune-up, having the right Search Engine Optimization strategy in place for your law practice is key to achieving your short-term and long-term business goals. Our services include web design for lawyers, legal marketing strategy, law firm SEO and much more. ArchivesCategories |